Al Seef is situated in the historic heart of Dubai, located along the Dubai Creek adjacent to the Al Fahidi Cultural Historical Neighborhood. The Contemporary Area of the wider Al Seef development spans around 670m of the waterfront with retail, F&B, hospitality, marina amenities and parking covering over a total of 85,000m2.

The individual design personalities of each pavilion incorporate crafted and layered façade solutions, resulting in a rich variety framing the visitor experience. Beneficially each pavilion has a distinctive identity; however, a common palette of materials and consistent approach to the precision of detailing ties together the separate elements to form a coherent solution across the whole district.